.New Delhi: Boldfit, a direct-to-consumer (D2C) physical fitness company has onboarded Indian cricketer KL Rahul as a label ambassador and a real estate investor in the business, it provided ETRetail.Without divulging the exact percent of stake the cricketer has taken, the business stated it is actually a significant as well as important investment.This collaboration targets to leverage KL's huge popularity, specifically amongst youth and also exercise lovers, to extend Boldfit's reach into untapped markets and also demographics across India.Sharing regarding the brand name's development plannings, Pallav Bihani, creator and chief executive officer of the firm claimed, "We are going all-in on increasing our activewear as well as shoes groups, which are actually set to redefine the fitness market. These sections are our future growth engines." Currently, fitness as well as yoga devices steer most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C label obtained a revenue of Rs 73 crore. Along with tactical campaigns and this partnership, the label strives to reach a revenue of Rs five hundred crore through FY26. Established in 2018, it currently offers over 1 crore consumers yearly and targets to grow this grasp to 5 crore using this alliance. Additionally, it is enriching its supply chain structure to guarantee prompt distribution and consistent item availability.Looking forward, the D2C start-up counts on an eruption in on-line traffic, social media involvement, and much higher purchases across our crown jewel classifications.
Published On Aug 1, 2024 at 10:46 PM IST.
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